Cloud computing in 2020 is a mature market; businesses are readily going for the multi-cloud option. The market share is being pulled by vendors, and the battle of each sales team is leading to innovations. Even as the business requirements are bifurcating, choosing cloud providers isn’t a single easy step, it’s all boiling down to “it depends.” The multiple variables in cloud technology with varied cloud providers are placing the business in jest of technology.
Here are some of the key takeaways from cloud technology development during 2017, 2018, 2019, and the start of 2020.
1. Multi-cloud is both a selling point and an aspirational goal for enterprises. Businesses over the years have been well aware of the lock-in, so to increase the application flexibility, businesses are adding the multi-cloud option to their business. The multi-cloud theme is vastly being promoted among the legacy vendors, creating a platform wherein they can plug into the heavy dose of VMware and Red Hat. Data acquisition is the actual game most vendors are playing; if more of the corporate data resides in the cloud, the more sticky the customer is to the provider.
2. AI, analytics, IoT, and edge computing—in 2020, the new technology will be a major differentiator for any business. The major market share so far has belonged to the AWS, which has been able to add services at a rapid pace making it a go-to cloud service provider.
3. Sales tactics will be innovative for the vendors, and some news might pop-out disturbing the current business technology.
If you look at the current forms of vendors, you will find that the race is getting interesting, but leaders are still holding the position due to variety.
1. AWS
AWS was the first cloud computing business that has been growing at an exponential pace since then. It has been a provider that is able to build a computing stack that aims to be more efficcloud ient; the company has been able to expand well beyond cloud computing and storage over the course of the last decade. Even the processor speed became a new norm when we saw the ARM-based processor held by AWS, but with the launch of Graviton and Nitro, it has been able to build on the abstraction layer.
2. Microsoft Azure
The strong hybrid player and business favorite, this technology acts as the edge of the realm for businesses. Azure and AWS have been at the crossroads in the cloud, though AWS has been the number one by a bigger margin. Azure is focusing on the commercial cloud, and when we see revenue links, the commercial cloud is showing a $50 billion revenue run rate. Azure has been gaining traction among enterprises with its SaaS solutions.
3. Google Cloud
The company that was looking to quit the cloud business is now holding the third position. The company has built its own strategy, sales team, and differentiating services with the company having to face performance hiccups. Google Cloud has been able to gain considerable market share with its IaaS, and the current growth market expected to rise at 24% in 2020 due to data center consolidation.
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